SEO: What is a backlink?

When it comes to SEO there are many factors that we need to consider in effort to be ranked on a high level with Google and search requests. One factor to consider is back-links. Back-links are when two websites have a link to the opposite site and become interconnected as a result. This interconnected connection indicates to Google that the sites have important quality information and they rank higher in search..

The industry recommends that you get at least a 100 site links or more for your website. There are many ways that you can obtain back-links such as writing articles for other people and platforms, where the article has a reference link to your website, and contact information. Platforms may include newspapers, journals, professional sites etc. Two ways that's not recommended is to purchase back-links or accepting back-linking solicitation emails. This may result in spam activity to your site.

To check the back-link status of your website there are free tools that will do this. You can find these tools by searching Google. The purpose of this back linking tool is monitor how many back links there are back to your site. One can set up Google alerts to inform you when someone mentions your name and site so as to keep track and find opportunities to cross link with others.